How social media impacts consumer finding products
In 2014, Susan Philips put forward a revolutionary idea: In the very near future, consumers don't need to search for products initiatively, instead, brands will find their target customers via social media.
Since most people shop on Google or Amazon at that time, Susan's saying was unimaginable for consumers. If merchants wanted to increase online sales, they should focus on describing their products with more accurate words.
According to data recently revealed by Goolgle, half of young users choose TikTok or Instagram rather than Google Map or search engines to find information.
Though finding information is still the main purpose for internet users, remarkable changes have taken place in search modes. Meanwhile, people pay less attention to researching products. From 2020, consumers who spend a lot of time on products before purchasing has decreased 8%, which had massive influences on online retailers.