Black Friday 2022: Prepare your ecommerce store before black friday
It’s that time of year again where retailers and shoppers rejoice. The clock is ticking, and the countdown to Black Friday is on. Whether it’s on laptops or smartphones, one thing we know for certain is that consumers will still be able to find incredible Black Friday deals.
At here you will know about how businesses of all sizes can prepare for Black Friday.
How To Prepare Your Business For Black Friday
With the vast amount of customers expected to shop for deals online again this year during the Thanksgiving weekend, there is one thing that is pretty much guaranteed: your e-commerc will experience a spike in traffic.
Although that’s great news, the downside is that high traffic can quickly lead to poor site performance without the right e-commerc platform to support your business. This goes for large retailers and small e-commerc business owners alike.
Given the estimated number of Black Friday sales, it’s crucial for businesses to have their sites prepared for the inevitable Black Friday rush.Here are a few tips to ensure your site is ready for the expected increase of Black Friday traffic.
Plan early
To start preparing early and you should be going into the holiday season with not only an intuitive user interface and a strategic plan centering around the user experience but also a aseamless checkout experience offering multiple payment options and a high level of mobile functionality.
Check the speed of your site
The holiday season can be a stressful time for busy shoppers who don’t want to waste time waiting for their favorite e-commerce sites to load. Having a slow website also hurts credibility with shoppers and risks customer retention.so make sure the speed of your site is stable.
Test your checkout process.
On a day like Black Friday.when customers are eager to buy and you want to take advantage of the opportunity to make as many sales as possible. Your checkout process needs to be seamless, providing a simple way for shoppers to purchase from your store.
If customers can’t make it through the checkout process then all the marketing dollars you spent to drive traffic to your store won’t matter — it will all be for useless.
That’s why you should test your checkout process beforehand, go through it yourself and optimize it for the best results. This won’t only benefit you on Black Friday, but also it will help you throughout the year.
Customer supporting on deck
Customer service is an important part of running a successful online store. All it takes is one single poor customer service experience to damage your brand image, causing you to lose customers and sales. Because so many online sales are expected, you should prepare for an increase in customer service requests, and have several ways — clearly identified on your site — for customers to reach you for customer support.
For shoppers, the most important aspects of customer service are getting issues resolved in a single interaction and conversing with a knowledgeable customer service representative.You may consider being personally available or having someone else on standby to answer customer questions in real-time. Providing good customer service also helps to build trust in your brand.
Last word
Do you have a countdown timer ticking away in anticipation for Thanksgiving Day and Black Friday to arrive? With a little preparation, you can put yourself in perfect alignment to gain some new customers this holiday season. People are still shopping, looking for deals and this year is expected to be no different.
The only change is one that benefits you. Customers are leaning toward online shopping now more than ever before. They’re bargain hunting and searching for deals so if your website is search engine optimized chances are good that they’ll discover your store.
All the odds are in your favor. If you play your cards right, your holiday sales could be more than you ever thought possible.
If you have any questions or feedback, or just want to say hi, send us a note at marketing@ipeakoin.com. We always love to chat.
As a neobank, iPeakoin builds a new generation of banking for all businesses to operate without borders and restrictions. We aim to create social value, serve the public good and drive sustainable growth for our customers.