The e-commerce sales are predicted to hit an astonishing $6.3 trillion by 2024. It's clear that the future of shopping lies online. As e-commerce has a prosperous development, businesses that want to win fierce competition must embark on all the digital marketing trends and leverage all year's technological advancements.
The advent of new chatbot technology has been significantly expanding in recent years, and it just may be what businesses need to adopt to stay ahead and future-proof your eCommerce business. Chatbots are computer programs or software applications that are powered by artificial intelligence (AI), and that interact with customers and website visitors in real-time. They can provide customers with automated conversations about your products or services.
In November 2022, a new revolutionary AI technology called "ChatGPT" was introduced to the world. It is an advanced form of chatbot developed by OpenAI.
Let’s take a look at some use cases of ChatGPT in eCommerce.
Enhanced Product content
ChatGPT is a powerful tool to generate product descriptions based on the direction that you give it, such as product features and how you want them to be described. From product descriptions to blog content and even killer ad copies, it can do it all.
All you have to do is enter some basic prompts like the type of content you need, the tone, and its length.
For example, you can ask it to “Generate product description for a baby's shirt”. Then add additional details like “make it a bulleted list, use a friendly tone” and so on.
Following the same strategy, you can even ask ChatGPT to produce ad copies and blog content for your eCommerce site.
Due to the competitiveness of the industry, differentiation can increase your chances for success. By providing a text description of your product, ChatGPT can produce unique product descriptions which you can further refine based on your needs. Giving accurate descriptions to your customers helps to build loyalty and credibility because they know they are getting exactly what was described.
Most of you probably already know that ChatGPT can also act as a reliable virtual assistant for your eCommerce business. The AI-powered tool is available 24/7 to answer the inquiries of your customers.
ChatGPT can be used to handle customer service inquiries related to:
◆◆ Frequently asked questions (FAQ’s)
◆◆ Order tracking- ChatGPT can provide customers with real-time updates relating to order status, tracking info, and estimated delivery timeframe
This helps to reduce the strain on customer service teams and improve response times without compromising quality. At the end of the day, whether through human or artificial means, or a combination of both, good customer service delights customers and improves their customer journeys.
Email marketing is one of the most indispensable marketing strategies for eCommerce. Therefore, we advise you to always make use of any technology that can optimize your email marketing campaigns.
Based on browsing and purchase history, ChatGPT can be used to send promotions to different customer segments through personalized email marketing campaigns.
Personalization helps to engage customers, boost loyalty, and drive repeat sales. Personalized emails can help to increase the effectiveness of your campaigns, but also lend favorably to your long-term marketing strategy.
Statistics show that 59% of the world population uses social media; hence, it is a crucial aspect of your eCommerce business. It enables eCommerce companies to connect with large audiences and promote their products. ChatGPT can be used to create engaging content for social media platforms.
For example, when a company launches a new product, ChatGPT can create a promotional post that presents the key features and benefits of the product in a compelling and attention-grabbing way. This could be a catchy caption for a product photo or an entire post highlighting the product’s unique features. By using the power of ChatGPT, marketers can effectively promote their products and reach a broader audience on social media.
Carving out your own unique positioning requires knowledge of the latest trends.
ChatGPT can help you identify thriving market segments, such as cloth styles, and trending colors.
Moreover, it can offer insights into consumer preferences, like the increasing appetite for high-quality, organic, eco-friendly products.
As a result, staying up to date with these trends ensures that you're well-equipped to serve the needs of your target audience.
It isn’t necessary to use ChatGPT in eCommerce, but we do recommend using it. The tool can help you streamline your business by assisting you with marketing, customer support, and more.
Chat GPT has updated to its fourth version and proven its powerfulness in benefiting eCommerce businesses of any size. If used correctly, its AI-powered capabilities can give you a competitive edge.
iPeakoin offers a Virtual Card management tool for corporates. Businesses can apply cards with customized budgeting to different employees to make payments for business purposes such as subscriptions to Chat GPT Plus.
iPeakoin cards can be used wherever Visa and MasterCard payments are accepted, which means that they can be used to pay not only subscription fees like ChatGPT Plus, but also online travel platforms, advertisement exposure, shopping overseas, etc. Cardholders can take full visibility and real-time tracking of expenses on one in-built intelligent platform.
For more details, please visit ipeakoin.com/quantum-virtual-card . Also feel free to send us a note at email@example.com or https://t.me/ipeakoin (Telegram).